The logo

After a lot of sketching (please visit my site on desktop to see the sketches). I decided to go with a stacked logo and bring in the two main elements from the game. The bunny and buttons. I used Illustrator, Photoshop and Blender to create these.

The keyart

The keyart mockup captures the essence of HUBBUB — the blend of action and cuteness at the heart of the game. This type of mockup would serve as a guide for briefing artists, who would create a paint-over based on how refined the final artwork needs to be. I ensure that the PSD layers are organized for easy adjustments across different formats. Additionally, I create both horizontal and vertical versions to streamline reformatting.