My Neighbor Alice
I played a key role in shaping the visual identity for My Neighbor Alice's marketing during its open beta. I created the brand manual, designed social media images, updated the website, and developed event materials. Collaborating with the Art Director and 3D artists, I produced character and prop renders, sometimes setting them up in Blender myself. I also made presentation templates, developed graphical guidelines, and participated in brainstorming sessions for the trailers. Here’s a selection of keyarts I created with the art team as well as a mockup of the brand manual.
Art Direction
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The process
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Art Direction ~ The process ~
The process
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I start by setting the campaign’s goals and syncing with the narrative designer. Conduct thorough research to understand the target audience, competition, and visual trends.
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Collaborate with the marketing team to brainstorm ideas. Then, create a moodboard that captures the campaign's visual direction.
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Brief the concept artists using the moodboard, providing sketches if needed. Guide them through feedback rounds to refine the keyart.
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Make final edits to ensure the keyart works across all formats and channels.
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After the campaign, collect feedback to improve my approach for future projects.
Example of a more technical brief. This is for the keyart we used for Alpha Season 4.Example of a more technical brief. We needed a new image that would represent "land" or a "plot" which you could buy and build your house on. This is for the part of the world called Natures Rest.A few images I’ve made either with messaging, or without for the graphic designers to add themselves.
I redesigned the entire website and collaborated with the art team to create image assets for it.
I have extensive experience designing event booths, merch, and swag.
