Nibbles

Nibbles is a conceptual brand created to showcase a modern, stylish, and accessible approach to brand design. The project highlights a comprehensive visual identity, including logo design, packaging concepts, digital assets, and product presentation. The focus was on crafting a bold, minimalist aesthetic with playful design elements, ensuring a cohesive and memorable brand experience across all touchpoints.

Art Direction | Branding | Logo design | Typography | Retouch | Concept

  • To create a bold, modern, and visually striking brand identity that redefines how a sushi brand can be perceived. The goal was to craft a design that feels fast, stylish, and contemporary, with a playful edge that stands out in both digital and physical spaces.

  • The brand identity is built on clean, minimal design principles with strong contrasts and modern typography. A fresh, vibrant color palette reflects energy and movement, while playful, artfully styled product photography captures the essence of "bite-sized perfection." Custom illustrations, sleek iconography, and bold layouts bring a fresh perspective to the presentation of food-related brands. Every touchpoint from packaging concepts to social media content was designed to evoke modern simplicity, accessibility, and style.

  • The Nibbles brand stands as a visually striking concept, marked by its modern, minimalist design approach. The flexible brand system transitions smoothly across print, packaging, and digital platforms, offering strong visual impact at every touchpoint. The result is a bold, fast, and modern brand identity that commands attention, reflecting a playful yet refined aesthetic.

Colors

The color palette is bold and vibrant, capturing the stylish, casual essence of the brand. The colors are designed to work harmoniously, enhancing each other and creating a cohesive, energetic look. Black and white can be used as needed to balance or highlight elements, ensuring versatility across different applications.

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FF6E61

A7D9C0

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A clock made of various sushi pieces with the phrase "nibbles, Anytime is sushi time" at the bottom.
A red background with the word 'nibbles' written in large, light teal letters. Two black chopsticks are positioned above the text, holding a small teal circle. Below, the phrase 'It's sushi' is written in small white text.

Ad campaigns

The campaigns should be clever while keeping a clean and fun appearance to set it apart from competitors and attract attention.

Assorted sushi rolls on colorful plates
Colorful logo with stylized, rounded letters spelling 'mubles' in pink and orange.

Product shots

For the high end product shots where the food need to be the center of attention I decided to incorporate the colors together with geometric sheets of paper. The food pics are shot from a top-down perspective, featuring high contrast for a visually striking effect. All food pics should always be shot with flash for a modern look.

Sushi arranged like a clock on a green background with the logo 'nibbles' in the bottom right corner.
Various sushi rolls on white plates, with small bowls of pickled ginger, wasabi, soy sauce, and black vinegar on a red table surface.
A woman in a green blazer smiling while holding sushi with chopsticks.

Social media

A mix of model shots, food photography, and ad campaigns should be incorporated, all tied together with the brand colors for a cohesive look. The logo size should remain consistent throughout to ensure visual harmony.